Host Landing Page: Designing a landing page may seem like a simple task. But you should give a lot of thought and time to design your landing page because a good landing page can lead to more conversions. The landing page is a single page that is different from a home page. It has a focused purpose. The homepage and product pages are very crowded. The landing page has clear contents and improves visitor interaction, thus increasing the chance of a conversion.
Types of Landing Pages
There are different types of landing pages. The lead generation landing page provides things like a free trial, contest, or eBook if you provide your contact information. The click-through landing page is a middleman between your advert and the page where you want your customer to be. It links an advertisement with the shopping cart. It has a call to action and a link to the final page. The squeeze page collects data like the lead-generation page. The objective of this landing page is to collect the email address. This page has minimum content. The sales page convinces visitors to buy. Here you should highlight the features of the product and explain to them the value they will receive.
Why is it Important?
The main goal of creating a website is to make sure that everything converts into sales. A landing page is a great lead conversion tool. It drives traffic, improves SEO, and boosts brand image. The landing page can be a major part of your PPC strategy.
Design Tips for Landing Pages
You should know how to design a good landing page. As it can convert your leads to customers, you should take this task seriously. Here are some tips for you:
Faster Load Speed
When a visitor lands on a landing page and finds that it’s taking a lot of time to load, the visitor will leave the page. According to a study it was found that 70% of consumers didn’t purchase a product from the site due to the slow loading speed.
As a general rule if it takes more than 6 seconds to load a page then people press the back button and don’t stay on the landing page. So, you must ensure that you have a good loading speed; otherwise, it will affect your conversion. Choose a good web hosting plan so that it can promise you good loading speed even during peak times. You should also make your landing page light so that it loads faster. Large files can prevent the page to load fast.
Simple and short
The content of the landing page should not be very long. The visitors’ attention span is not that long and they will leave the page if they have to scroll down a lot to read the content. You should make the content short, simple, and to the point. The structure of the landing page must be such that it is easy to navigate. You can use graphics and visuals instead of only words as they are easy to comprehend. Video content can also grab the attention of the readers.
Optimize the page for mobile
As billions of people are now using a smartphone to search for information, products, and services, you should make you optimize the landing page for mobile. The landing page you create must be responsive so that the visitors and get a good view of the website using their smartphone.
Testimonials
Even if you have the best products and services, people will still hesitate to buy from you due to a lack of trust. One way to build trust is to add testimonials. When the visitors read about other people’s experience with your brand they will feel confident to buy from you.
Contact information
You must add your contact information so that the potential customers can reach you for additional information. You must include the email address, phone number, and other contact information. Adding a live chat plugin is also a good idea to interact directly with the customer.
Include a Clear CTA
You must have a clear Call-To-Action (CTA) on your landing page. The CTA must be visible and understandable. You should have a punch line that might motivate the visitor to click on the button. For example, instead of writing ‘Click here’, write ‘Click here to get the 25% discount’. You can use colors to highlight the CTA button.
Add analytics
You must add Google Analytics to the landing page. This will help you to get the statistics about your landing page’s visitors which will eventually help in decision making.
You must use these tips to design your landing page. It’s not very difficult to create one. A good landing page will help to boost your conversion rate and thus increase your business revenue and customer base. So, plan about the type of landing page you want to have on your website to increase the conversion rate.
