Twitter Advanced Search: Twitter is one of the most popular social networking platforms. More than 300 million people today use Twitter. So, this platform provides lots of potential for lead generation. When businesses create a website, they include social media plugins there. With social media marketing strategies targeted towards Twitter, you can increase your customer base.
Twitter has a general search option. But you won’t be able to find what you want using this option. The advanced search option is more effective and it will help you to find the specific tweet, people, or company you are looking for. This advanced search option of Twitter makes it easy to find leads.
Why Do you Need the Advanced Search Option?
Many people are tweeting about your company and products without you knowing about it. The advanced search option can find out those people who are tweeting about your company. This search option can also narrow down the search results according to various criteria, thus giving you exactly what you are looking for.
With the advanced search option, you can know every tweet about your company or products. You can look at tweets of your competitors and notice the keywords they are using. This information will help in business decision-making and improving your marketing efforts.
Tips for Using Twitter Advanced Search Option
There are various advanced search options on Twitter. Here we are going to discuss some of these advanced search options that will help you to generate leads:
Search by Sentiment
This is a good way to find what others are saying about your company, product, or service. This way you can know your customers and provide them a great service. For example, you can search for happy or sad faces. You can also search for ‘?’ marks to see what questions the customers are asking about your products or that of the competitors’. You can know which people are looking for product or service recommendations and if it’s similar to something you are offering then you can target them with your promotional activities.
Track Mentions with Usernames
You should do username searches through mentions. The ‘to:’ search will show the tweets sent to the user. You can get the list of people who are twitting to that user and they can be your target customers. If you can find that the customers are unhappy about your competitor’s products then you can send them a discount code so that they buy from you. You can get into conversation with them and build a relationship.
Geolocation Filters
With this filter, you can abandon the search results from far away locations. If you have a local business, then you don’t need search results that are not from your location. That way you can get leads in your area. You should add ‘near:(city/country) and ‘within:(X mi)’ to get tweets from your desired locations. If someone is complaining about a local business that is your competitor then you can target that person to promote your product or service.
Get rid of Irrelevant Results
Not all the search results that you get will be relevant. You can get rid of the irrelevant results by using the ‘-‘ symbol, called the exclusion filter, before the keyword, Twitter user, or the filter. For example, if you want to find users who are carrying conversations about TV but not you don’t want any tweets for Sony TV, then search for ‘sony’ –sony. This way you won’t see any results for Sony TV.
Create Hashtags
You can use hashtags to build your own filter. This will help to drive leads. You need to be cautious not to use more than one hashtag. You should create a unique hashtag and so that you can add most of your posts to it. A branded hashtag can help you to interact with the users. For example, Red Bull used the hashtag #’ PutACanOnIt: to encourage people to put the Red Bull can in a creative way, take a picture, and share it with others. This became very popular and that way the Twitter users were actually promoting Red Bull.
Lastly, To use the advanced search option of Twitter, people normally use text. But you can also search by clicking a number of buttons and create filters. In the ‘words’ area add the word, phrase, or hashtag you want to find. When you search for something you will get lots of results and it can be difficult to find out what you need from all these results. One way to refine your search is to put a start and end date to the search.
That way you will get results for that time period only. ‘Twilert’, a paid service, can give you even further advanced search on Twitter. If you want you can try this service as well to get better and more refined search results for your queries. With Twitter’s advanced search option, you can generate lots of leads for your business.
