LOGO Design Trend: The aggregated image picture of any organization starts with an incredible logo and gradually expands to every part of business. Logo is an important part of any web designing and marketing strategy. Logo represents the brand identity.
LOGO design is a very important field in graphic design. Although affected by the general trend of graphic design, LOGO design trends are usually relatively stable and will not change every year. Because the service life of a LOGO is very long until the company wants to optimize it. Nevertheless, designers must also design a fashionable and unique LOGO. Today we will predict the most popular trends in the LOGO design in 2021!
Types of LOGO | LOGO Design Trend
- Creative Letter Logo
- Minimalist geometric logo
- Gradient design
- Custom font/font LOGO
- 3D and isometric LOGO
- Translucent design in LOGO
- Cartoon animation LOGO
- Black and white animated LOGO
- Metal/Seal Engraved LOGO
Creative letter logo | LOGO Design Trend
What you see is what you get, at a glance..Whether it is to describe the core value of the brand or the core business of the brand, the LOGO usually has some hidden meanings of deep or shallow. The designer racked his brains, hoping to make a good LOGO “talk by oneself” while maintaining simplicity. The most popular methods are the positive and negative shape technique and partial letter replacement technique.
Minimalist geometric LOGO | LOGO Design Trend
Lines, rectangles, wave points, curves
The minimalist LOGO composed of basic geometric shapes will continue to lead the trend, and the minimalist LOGO design is the style vane of the design world. They are easy to be applied in brand identification materials in detail without being confused. In order to further enhance the recognition, designers often use special color values and color schemes that are set with the black and white version.
Rectangle
The rectangle symbolizes balance and stability, and brands often like to use it to convey brand messages. The rectangle may become more prominent in the 2021 LOGO design, but it will not be directly presented in a square shape.
Linear logo
A perfect example of minimalism, they can be seen as composite elements of various basic shapes. In the linear LOGO conveys freedom, openness, simplicity and vitality. Whether these lines are to form a specific shape or carry an implicit message, the designer will continue to exert linear creativity and design a stunning minimalist LOGO.
Curve
They are non-straight lines, they are full of vitality and creativity, and designers can create any shape. In the coming year, we will see parallel curves, chaotic curves, decorative curves and embedded curves integrated into LOGO design works.
Circular LOGO
As one of the basic geometric shapes, the circle has a profound cultural meaning, and the circle-based LOGO has complete, perfect, and infinite meaning.
Gradient design | LOGO Design Trend
Monochrome
In the coming year, the gradient design in LOGO will continue to be popular. Gradient design can transform simple graphics into a solid color matrix. The seamless transition between similar colors makes the LOGO more dynamic and more charming.
Multicolor gradient
One of the latest popular techniques in gradient LOGO design organically blends bright and vivid colours into a gorgeous palette. Based on different design requirements, the colour palette can show the futuristic dream vision in the creative theme.
Approximate gradient
In order to make the LOGO more concise or more in line with the tone of the brand colour, designers will choose more unit or single colour, which does not mean that they cannot use a multi-colour gradient to add dynamic design.
Custom font/font LOGO
Customizing exclusive fonts for specific LOGO has always been the favorite of companies and independent designers.
3D and isometric LOGO | LOGO Design Trend
Isometric LOGO and simulated 3D LOGO will enjoy a place in 2021. Depicting 3D objects on a 2D plane, this LOGO style is good for creating visual depth. Combined with other trendy designs such as gradients, outline strokes, and bright colours, we will see a large number of isometric view styles LOGO works in the coming year.
Translucent design in LOGO | LOGO Design Trend
The momentum of using stylish translucent design elements is expected to remain unchanged next year. The translucent design in the LOGO looks cool while still having an important bearing capacity. Brands can use it to express and help build brand credibility.
Cartoon animation LOGO | LOGO Design Trend
Cartoon LOGO is associated with fun, optimism, and joyful mood. Those brands that want to be readily accepted by consumers usually choose cartoon LOGO, Animation adds to the fun of the pattern, and also eliminates the barrier between the brand and the consumer. The reason is simply that they look friendly and kind.
Outline cartoon style
Using thick lines like marker. These patterns are simple and interesting. They are not necessarily very detailed, but they look great when zoomed in and out.
Flat cartoon style
When it comes to illustration LOGO, it is simple and simple, and flat style is undoubtedly the simplest LOGO style.
Graffiti cartoon style
The graffiti style that has recently become popular in graphic design has also permeated the LOGO design trend. Doodles are similar to pencil or marker sketching, hand drawing, etc.
Black and white animated LOGO | LOGO Design Trend
Unparalleled classic combination
Black and white logos never go out of style, they are elegant, simple and not overwhelming. Black and white are very safe in color matching, and it is not easy to go wrong. Black and white can give people a high-level, mysterious, calm and generous feeling.
Metal/Seal Engraved LOGO | LOGO Design Trend
The use of metal texture elements such as gold and silver in the LOGO design means gorgeous and high-level. In 2021, the metal texture trend will be a hit in the LOGO font and logo circles.
