Online Teaching Credentials: The COVID-19 crisis has shut down the entire world, from school to corporates. And now is the best time to take your classes online. It doesn’t matter whether you are a language or subject expert, going online with your skills let you explore the international market, but right at your home. No one says online classes are easy. But if planned, they can be useful to a large number of students.
And for educators, you can get a substantial increase in your income with this platform. Websites like Coursera and Udemy are examples of websites that triumphant in the field and have been delivering services for a long time. But things are easier for you to start your online classes. Below mentioned are our simple tips to get your online classes up and running, without any hassle.
Creating your online platform – Website
You don’t have to rely on Coursera or other course hosting services to start your online coaching career. Owning a website lets you have complete control over the platform. However, on the downside, you need to concentrate more on marketing your website and thus reach more people, students mostly. Choose a domain name that suits your personality. This way, you can gradually make it a brand in your field. And the more fame your brand attain, the better the revenue.
Creating Content
Any online teaching platform contains at least one or both modes of classes, live classes, or pre-recorded videos. You have to decide on the type of service you are going to provide your students. However, we suggest that you start working on pre-recorded classes as soon as you start your services as they are free income. Once you host them, the students will be able to take their classes when they need it. Along with that, you have to provide them other digital resources like blogs, ppts, etc.
Live Classes
This works just like the normal classes, except that you are in front of a camera and a microphone. You can host these classes right on your website with help from web developers or you can share them a Google Meet or Zoom link to join your classes. The second option hassle-free and needs zero-investment as well.
Videos
Either you can start your service once you record your courses or start with live classes and host the recorded video sessions later. But don’t think twice to add pre-recorded video courses as they are very easy income sources. And, consider these videos as vlogs you do for yourself, just be as cozy as you are in a live class. Also, you can edit your videos after the shoot and cut everything you think is awkward or unwanted.
Blogs and Other Helpful Resources
Many students like to read through the course. And that is why the big fishes like Coursera add transcripts of the video along with the course. However, you don’t have to limit your service with transcripts. Students usually love to read. Start a blog on your website that lets the students keep updated on the subject matters. It is also suggested to host interactive sessions for users to have an open discussion before they enroll in your course. You can also add other study materials like pdfs, or ppts, or animated videos to aid students in learning as well.
Organize your courses
As an educator, you have to have a multitude of course structures. Break down your services and make different packages as per the market requirement. For that, you need to study the market as well. Create basic, standard & premium course packs so that even those without a reliable income can also get the best out of your service.
Marketing your content
Once you get your content ready, then it’s the time to promote your service, and hence you as a brand. Now, marketing is not just placing ads on famous platforms. It should be reflected on your website design, your videos, and your presentations. Keep in mind that you are the brand. And hence, you should maintain a consistent tone and personality throughout your content and design.
Digital Marketing
Get help from experts to use various digital marketing techniques like social media advertising, online advertising, & SEO good practice. These 3 factors can positively impact your website’s performance and add more readers, and hence better chances of generating revenue.
Landing Page
This is the page a user should land once they click a link from another website. The prime task of this page is to display the pros of your service, in a pleasing way. You can ask your digital marketing experts to design a great template for your website. A landing page should explain the course structure, fee, and other important features of why they should enroll in this course ASAP.
