Meta Description Checker Tool: Web surfing is a common thing we notice now and then in this age. Due to the pandemic, a lot of things have been shifted from physical places to online media. So, we do a lot of searches every day. When we search any subject matter from any search engine, we get a small paragraph in the description. This paragraph elaborates a summary of the content of that brand or website.
What is Meta Description Checker Tool?
An HTML (Hypertext Markup Language) attribute that describes a web page summary is a Meta description. Whenever you search for something from any search engine such as Google, the meta description is often elaborated in the result of your searches. It can hugely influence the clicks to your website. So, if you have a branding website, this attribute can captivate a large audience of your brand. By increasing publicity, you can enhance your selling.
Optimal length
A meta description can be of any length. But, generally, Google keeps it about 155 to 160 characters as it would be best to keep the meta description long enough to describe the summary efficiently. So, you are recommended to keep it between a range of up to 155 to 160 characters. Beware of the fact that an optimal length can vary, but your primary goals should be:
- To provide valuable information about your site
- Drive more click-through rate
Format of Meta Description
The tags that we use in meta descriptions are greatly important in gaining audience attention from the SERPs (Search Engine Research Pages). These are short paragraphs that act as webmasters of searches. They provide you with an opportunity to advertise your content to the searches. Upon searching, these paragraphs decide the following thing:
- Is your content relevant?
- Does it contain the information a user searches?
Employ the keywords that a page targets in the meta description. It should be fitting to the page when it is targeting. A catchy meta description appeals to the audience to give a click to your content . It should be unique from that of other pages. It would be best if you wrote it wisely. It should directly cover information that is relevant to your website.
Format
Before writing a meta description for any website/brand/business, must consider that it should be:
- Natural
- Active speech
- Non-spam
Why it matters?
These tags may have noticeable impacts on SEO (Search Engine Optimization) efforts. So, this attribute has a central value in the publicity of your business. As:
- It acts as “organic ad text.”
This thing means that search engines may automatically show your meta description whenever your ad ranks for the keywords. In such cases, the meta description is shown as the summary of your page.
- It makes meta description important as ad text
If a meta description is compelling enough, it has the power to increase your organic search results by enhancing clicks rate. This fact means that when people search and click on your content from searches, they dive into your site. It ensures more exposure to the audience, and even ranking is not that high.
How to create a good Meta Description?
While writing a meta description, you have to sum up the whole content to only 155 characters or even less. So, it seems to be a hard job. But here are a few experienced tips and tricks that will make it easy for you two to write your own.
01. Consider the optimal length of the meta description. The meta description should be a short paragraph, not more than 155 characters. Although it can reach up to 160 characters, sometimes, it gets cut short among searches. If your character limit is 155 or even less, you need not worry, and it is an ideal length. It also eliminates the chances of not understanding the full information.
02. If you face any problem with characters, many tools provide online services regarding this issue. You can manage a perfect length and effective description.
03. You should provide your users with a piece of accurate information in case they get into your site.
04. Do not overload your description with keywords or stuff that makes things difficult to find. Because after realizing that they did not get what they are looking for, they will click back.
05. Try using action-oriented language. It is the most effective method and true for informative sites.
So, we hope that the above explanation has made the concept and importance of meta description very well. It would help if you made sure a catchy meta description for your piece of writing as it is the first thing that the audience notices. Also, seeing the meta description, the majority of the audience decides whether to click on the subject or not. Moreover, it somehow contributes to the readers’ decision of how much time they are going to spend on the page. So, do not compromise on the meta description as it is more important than you think.
Examples of meta description
To make the concept of meta description more clear we are going to enlist a few examples of the meta description as follows:
The meta description of this article will be:
“Get to know about the structure, format, length, and importance of meta description to make your audience compelled to click on your content.”
Similarly, the meta description of an article on the topic of “How to become a freelance web developer?” will be:
“If you are a web developer, learn with us in this step-by-step guide on how to offer your services as a freelancer to various national and international clients.”
Final thoughts
A meta description may not directly influence how Google ranks your content on the top pages, but it certainly does help allure people to click on your links. So, when you optimize your SEO site, creating a good meta description should be your priority. While creating one, please stick to the rules and criteria of a good meta description that we have mentioned above.
